Tobacco companies avoid the legal definition in the Tobacco Act by increasing the weight to more than 1.4 grams, which allows them to continue to add flavours, the Canadian Cancer Societys says. (Canadian Cancer Society)
More than half of high school students surveyed in Canada who used tobacco said they tried candy-flavoured products, say health groups calling for a ban on all such products.
Overall in Canada, 52 per cent (169,300) of students in Grades 9 to 12 who reported using tobacco during the 30 days before the survey was taken had used flavoured tobacco products, according to the Youth Smoking Survey released Monday by a coalition of health groups.
'A lot of people are shocked that these products are on the market. They look like Halloween candy or lip gloss.'- Donna Pasiechnik, Canadian Cancer Society
About 32 per cent (75,200) of students who smoked in the last 30 days reported using menthol cigarettes, indicates the survey, with its findings extrapolated from the sample of more than 50,000 students.
Tobacco products come in favours including watermelon, chocolate and strawberry. They are packaged in enticing colours aimed at children and carry no health warnings, said Donna Pasiechnik of the Canadian Cancer Society.
"A lot of people are shocked that these products are on the market," Pasiechnik said in interview with CBC Radio's The Morning Edition in Saskatchewan. "They look like Halloween candy or lip gloss."
"The key thing is for provincial governments and the federal government to ban all flavoured tobacco products," said Rob Cunningham, senior policy analyst at the Canadian Cancer Society in Ottawa.
A ban on flavoured tobacco products is urgently needed because the market among younger people is no longer just for cigarettes, Cunningham said.
For example, while the survey suggests that 14 per cent of high school students (237,100 students) in the survey had smoked in the previous 30 days, 20 per cent (327,000 students) had used one type of tobacco product.
The federal Tobacco Act prohibits flavours, except menthol, in cigarettes, cigarillos (little cigars) and wraps for loose tobacco. But cigarillos are defined as cigars weighing 1.4 grams or less, or having a cigarette filter.
The tobacco industry avoided a 2009 ban on flavours in small filtered cigars by simply increasing the size of products, which in turn exempted the industry from the ban, according to the Ontario Campaign for Action on Tobacco.
Governments in Alberta and Quebec have said they will take action on banning flavoured tobacco products, Cunningham said.
The Youth Smoking Survey by Health Canada and the Propel Centre for Population Health Impact at the University of Waterloo in Ontario is conducted every two years. The most recent survey results are from the survey done between October 2010 and June 2011, with 50,949 students participating across Canada.
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